November 14, 2013
All-In-One Coffee Machine: Smart Coffee?
This super-accomplished coffee machine, the “world’s first roast-grind-brew coffee machine” as it is described on its Kickstarter crowdfunding page, appeals to me because I love coffee, and because I love inventiveness in gadgets that actually have a point. But it particularly appeals to me this week after I discovered my girlfriend had bought some delightfully smelling new coffee, but that we had no filters. I wanted to try it so much that I ended up emptying out the tea from a teabag and replacing it with coffee, then pegging it together using clothes pegs and attempting to filter it that way. It didn’t work. It was really weak, like transport café coffee, and I was reminded just how annoying bad coffee can be (yeah I know, not as annoying as poverty, first world problems etc… I mean within context!). Just like bad red wine – when something that can be so good is done wrong, it’s a shame.
Incidentally, this was the same week that fellow redOrbit blogger Stacy Martin (jokingly) remarked that “Switching from Hockey Night in Canada to Fox Sports is like giving up heroin for decaf coffee… Or so I imagine, I’ve never tried decaf.” Another sage reminder that when coffee is bad, it’s very, very bad.
The best alternative to adapted teabags I could find was ‘use paper towels,’ which sounds highly dubious. That was until I found this machine, which to be fair goes well beyond helping idiots who have no filters.
The advantages it claims are numerous. For a start, there is the convenience: “Raw green coffee beans to fresh black coffee – at a single push of a button.” Or according to Alison Spiegel of the Huffington Post, who appears to support the project: “You may never stand in another line again once you can roast grind and brew without ever leaving your house (or your slippers).”
Then there is the efficiency, which in turn leads to freshness. Bonaverde Coffee Changers, the Berlin-based company responsible for the project, claims that there are traditionally 17 steps from farmer to cup, all middlemen who can be cut out to greatly reduce the six months that it takes to finally deliver us our supposedly ‘fresh’ coffee.
They make the point, adding ethics to the list of benefits, that as a result of so much process the farmers’ share of profit is diluted, which would be much less so with their new system as we can buy direct from the farmer. This at first raised the question of how we would contact these farmers, and seemed a little like another example of ethics being the latest big thing in marketing, but reading on it did all seem pretty plausible. The company has teamed up directly with farmers who have their own profiles on the website and who customers can even Skype with!
I’m not sure I can fully agree with Bonaverde’s comment in their promo video that “nothing is more exciting than a cup of fresh coffee,” but coffee is one of life’s important little pleasures, and their machine could add to the experience.
Image Credit: Bonaverde Coffee Changers