Almighty No Longer
September 28, 2013

Almighty No Longer recently surveyed over 2,000 people concerning their values in its Values Profile test. Many would assume that the most important value from this test would be the value of the almighty paycheck. We live in a world, in an America, that seems to scream that money is the most important value. However, what actually found is that social values are more significant than most would expect.

In a world that is increasingly more social media than face-to-face social, it seems antithetical that social values would be important still. Yet, it also makes sense. If people spend several hours a day (and they do according to, then they miss the real-life interaction between individuals. Naturally, this would lead to a desire, even a craving, of seeing, touching, smelling, and hearing others.

The Values Profile assessed six categories of values: social, aesthetics, theoretical, traditional, realistic, and political. These were then broken down into 34 different facets. Here are the top five values:

  • Empathy (score of 78): Importance of understanding others by seeing the world through their eyes. Putting oneself into other people’s “shoes” in order to grasp and appreciate their feelings and opinions.
  • Family and Friends (score of 74): Importance of relationships with loved ones. Desire to devote a great deal of time and attention to the important people in one’s life.
  • Appreciation of Beauty (score of 73): Importance of seeing and appreciating the beauty in one’s surroundings – and an understanding that beauty comes in many forms.
  • Hard work/Diligence (score of 73): Importance of being productive and putting the effort and dedication into accomplishing something great.
  • Altruism (score of 72): Importance of helping others. The desire to make the world a better place.

In the 24th slot was Financial Security and Power held the 29th spot. As explained in its press release:

“The decrease in importance of money is notable,” points out Dr. Jerabek, president of the company. “One would think that the personal value of money would vary depending on whether a person is financially well-off or not, but this wasn’t the case at all. In fact, when we compared the value scores of people with upper and lower socio-economic status, their results on the Financial Security value was exactly the same, with a score 54 – indicating that this value is only of moderate importance in people’s lives, regardless of their income tax bracket. In fact, there was very little difference in scores as it relates to socio-economic status. Both groups placed high importance on social values. These are noteworthy results – and refreshing too.”

This survey’s findings are important. They show that people are definitely concerned with the social and emotional issues. Though money is certainly important and necessary, sometimes the focus on making more, more, more is really bad. I have always prescribed to the philosophy that if we do what we love and are passionate about, then the money will take care of itself. Sure, as an English prof I will never make tons and tons of money. But I am comfortable. I have enough to eat and live and even travel. I do not have excess, but I also do not have the worries of dealing with and controlling lots of money. I have just what I need.

And you know why that is? Because I love what I am doing. I am able to dedicate myself to empathy, hard work, altruism, and an appreciation of beauty all while still being committed to my relationships with family and friends. I do not suffer under the weight of a job I hate, but make tons of money at. I do not feel the pressure of doing what I have to do in exchange for six-digit salaries.

This is not to say that all people who have high-paying jobs are miserable. I am sure many of them love what they do and feel a similar passion as I do for my profession. Furthermore, I am sure that they find the same peace in empathy, hard work, altruism, appreciation of beauty, and family and friends. However, that is different than valuing money over all else. Clearly, at least based on Queendom’s findings, valuing our lives and our actions and beliefs are more important that the almighty dollar.

And that is good.

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Rayshell E. Clapper is an Associate Professor of English at a rural college in Oklahoma where she teaches Creative Writing, Literature, and Composition classes. She has presented her original fiction and non-fiction at several conferences and events including: Scissortail Creative Writing Festival, Howlers and Yawpers Creativity Symposium, Southwest/Texas Pop Culture Association/American Culture Association Regional Conference, and Pop Culture Association/American Culture Association National Conference. Her publications include Cybersoleil Journal, Sugar Mule Literary Magazine, Red Dirt Anthology, Originals, and Oklahoma English Journal. Beyond her written works, she successfully created a writer's group in rural Oklahoma to support burgeoning writers. The written word is her passion, and all she experiences inspires that passion. She hopes to help inspire others through her words.

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