Apple Has (Re)done it Again
June 20, 2013

Apple Has (Re)done it Again

Because of the proximity of time and location of both E3 and Apple’s WWCC events last week, we can all understand why the computer tech giant chose to announce a new direction to their product lineup. These new products are not just advanced pieces of hardware strapped into a slightly redesigned case; they’re completely new ways to see the vision of Apple’s future for customers and employees alike.

First, iOS 7 has finally been revealed by Apple for the iPhone, iPad, and iPod Touch platforms. This new operating system is the first piece of new software in quite a while to utilize an aesthetic that is both physically and visually different from its usual design. iOS 7 will also come with new social tools and features for fans to use, including iCloud Keychain, an updated Safari Browser, new gesture-based app updates and the all-new Airdrop Support.

Second, the MacBook Air lineup has been redone to look sleeker and slimmer (obviously). The laptop’s size goes back again to the idea of smaller yet more efficient hardware. If that doesn’t raise an eyebrow, then you’ll be happy to know that Apple has constructed a battery that will have an all-day life cycle, with no need to keep the laptop plugged into the wall. The MacBook Airs are now said to be more energy efficient, sporting all new Haswell processors for both the 11 and 13-inch models.

Third, Apple has also revealed a completely new operating system for you lucky future Apple product buyers called OS X 10.9 Maverick. The new Maverick operating system comes with all the features mentioned above with IOS.7. But, where that extra money is going for the new OS is to energy efficiency and speed. Apple gone to say that this new OS will have 72% less CPU activity, a bold claim for a company that prides itself on products aimed at going green with environmental safety.

And finally, the Mac Pro, Apple’s big boy desktop computer, has been completely redesigned from the ground up to completely change the way we see Apple computers. The tower has been crafted into a cylindrical trash can-esque looking tower covered in all black, with an in-circling space going from the center top down to the middle center section of the computer. Not only this, but the new Mac Pro is only an eighth the size of the current Mac Pro lineup, with almost 2.5 times the theoretical power to the machine. You may let your jaw drop now.

So, whaddaya think? Did Apple make a great move to change the reveal date of their product conference so close to E3 2013? Let me know in the comment section below!

Image Credit: Apple

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