January 16, 2013
Coca-Cola Reminds Us How We Gain Weight
Very few holidays are as American as Super Bowl Sunday. Nothing seems to say “Red, White and Blue” like hot wings, ranch, bleu cheese dressing and plenty of soda pop.
The day has even branched out beyond a battle of two teams brutalizing themselves for “immortal glory.” Foodies can now arrange a menu with a pigskin theme while the cynics amongst us can make all sorts of snide comments about the multi-million dollar commercials that will air. Ah yes, Television, plenty of food, commercials, violence and the glory of sport: Is there anything more American?
With all these elements just on the horizon, one American company is taking this opportunity to remind us all about how great they are, and how they never want to hurt anyone. And if you’d ask, they’d get that kitty down from the tree and even bring in the trash cans for their elderly neighbor.
Coca-Cola has said they’ll be airing advertisements in the coming weeks (just before the Super Bowl) to talk about that always-fun topic of conversation, Obesity.
Our nation has been watching our waistlines expand for far too long now, and companies like Coca-Cola, who earn the lion’s share of their revenue by pumping sugar into as many activities as they can, have come under criticism for not addressing the issue.
According to a Coca-Cola spokesperson, these new ads aren’t a reaction to such criticisms, of course. They’ve just simply decided that now is the appropriate time to mention how maybe we should all take it easy on the sweet stuff and do something to burn those extra calories.
“We have not done a good enough job in telling our story and being consistent in telling our story,” said Diana Garza Ciarlante, a Coca-Cola spokesperson.
Instead, the sugary soda slinging company is merely addressing an “issue of the times” with enough sensitivity to not sound “preachy.”
The sincere yet comforting voice of the narrator reminds us all (lest we’ve forgotten) that “all calories count no matter where they come from, including Coca-Cola and everything else with calories.”
The ad also brings up the point that weight gain occurs when we eat more calories than we burn off in an entire day.
To that end, Coca-Cola will be airing another ad showing off all the happy, different ways people can burn off those 140 calories from a can of Coke. Suggested methods for calorie burning include dancing, walking a dog, or just laughing with friends. Oh, aren’t we having fun!
Ms. Garza Ciarlante has said these ads are also meant to set everyone straight on just how many calories are in a can of soda. After performing their own research, she said some people assumed there were as many as 900 calories in a can of coke.
To be fair, there are nearly 900 calories in a 2-liter of soda, which one person can easily consume in the span of 2 days.
Coca-Cola also takes time in the ads to talk about their contributions to the Boys and Girls Clubs of America, as well as their work to find alternatives to sugar to help drive calorie consumption down.
Understandably so, Coca-Cola doesn’t mention the clear alternative to drinking soda: NOT drinking soda.
So remember, before you stock up for the big game, be sure to pick up a few 2-liters of Coca-Cola. In case the commercials made you feel twinge of guilt, check out any of the low calorie options Coca-Cola is offering.
Image Credit: The Coca-Cola Company