February 16, 2013
Everything’s Coming Up SodaStream
Chalk up another big win for SodaStream, the company famous for putting bubbles into every day water. Earlier this month, the company received quite a bit of unsolicited good press when they became the fortunate victims in a scuffle with the big players of Corporate America and the Super Bowl. Now, the company has just announced a major partnership with Samsung that will put their fizzy-water technology into an upcoming 4-door refrigerator.
Looks like everything’s coming up SodaStream.
The Samsung RF31FMESBSR 36″ Four-Door Refrigerator is due out in April and will incorporate SodaStream’s fizzy water with the existing and familiar ice and water dispenser. Thanks to a 60 ML canister of CO2, (used to inject the water with bubbles) thirsty fridge owners will be able to make around 60 liters of carbonated water or homemade soda. (Your usage will undoubtedly vary)
This canister hides out of sight inside the left door. When it runs dry, users will be able to remove and refill it just like any other SodaStream carbonator.
For those uninitiated to the SodaStream lifestyle, (and for those with subpar deductive reasoning) this handy device turns normal water fizzy. The company also sells their own soda kits, allowing SodaStreamers the power to make their own flavored sodas at home.
“This collaboration brings home carbonation to the next level, and we are excited to partner with Samsung to help bring our revolutionary technology to consumers,” said a pleased Daniel Birnbaum, CEO of SodaStream in a statement.
“This product is a key milestone in a vision that represents the future for enjoying fresh carbonated beverages at home, easily made at the touch of a button, and without the clutter and waste that is produced by the old pre-packaged beverage industry.”
SodaStream emphasized their environmental friendliness in their “controversial” Superbowl ad, bashing the big guys over the way they’ve been doing business for generations.
“With SodaStream, we could have saved 500 million bottles on game day alone,” said a serious-sounding voice after two clumsy Coke and Pepsi delivery drivers rushed to get their load into a supermarket. In the days leading up to the big game, SodaStream claimed CBS had told them they wouldn’t air the commercial because it directly attacked Pepsi, who funded the halftime show. Coke also paid millions of dollars on ad time during the game.
This didn’t stop people from watching the commercial, of course. People love a good scandal, and the commercial was subsequently leaked online and viewed more than 4 million times. The company also had a shorter, more “made for general viewing audiences” version ready, which CBS had no issues airing.
As far as the SodaStream-equipped Samsung refrigerator is concerned, American buyers will be able to pick up one of these 36-inch, 30.5 cubic foot beauties this April for around $3,899.
Image Credit: Tatyana Vychegzhanina / Shutterstock