Give A Slow-Clap For Facebook, They’ve Finally Joined The Rest Of The Internet
March 27, 2013

Give A Slow-Clap For Facebook, They’ve Finally Joined The Rest Of The Internet

Facebook just got a little less terrible.

Now that they’ve added threaded comments and replies, the jobs of “Social Media Experts” and those entrusted to manage Facebook Pages just got a lot easier.

The social behemoth announced yesterday that they’ve rolled out these new features on desktop only. Later, they’ll have them available to mobile users as well.

If you don’t run a Facebook Page or if you have less than 10,000 followers, you probably won’t appreciate these changes as much as those who do.

Just like nearly every other site on the web, Facebook has started using threaded comments and replies in their comment sections.

This means commenters can reply directly to an individual comment, rather than go through the rigamarole of @-tagging another user to indicate that your comment is directed at them. This same capability has also been granted to Pages and popular profiles, meaning they can respond directly to fans and followers rather than speaking to the entire comment list and hoping the commenter sees the reply.

It’s a real mess, the current state of Facebook’s comment section.

As an example, Vadim Lavrusik, Facebook’s Journalism Program Manager mentions an experiment run by ESPN during the most recent Super Bowl.

Herm Edwards, who once coached for the Kansas City Chiefs, (a fact I feel very comfortable telling you I had to Google) gave a Facebook-ified version of a Reddit AMA, opening up the virtual floor to a conversation. Without the ability to reply directly to commenters, the “conversation” would have looked like one long mess of comments. On Super Bowl Sunday, Edwards’ replies threaded just like they do nearly everywhere else online, and the conversation looked clean and comprehendible. Imagine that.

This feature will certainly come in handy to all Facebook Pages, especially the redOrbit Facebook page and its 185,000+ followers.

(Have YOU joined the conversation?)

Facebook says this feature is available now, but Pages and profile managers must first tick a box to turn this feature on. Come July, all Pages and popular profiles will have this feature turned on by default. This feature will remain on the desktop only until Facebook makes it available. Facebook doesn’t say when this will happen, of course, just that if will happen at some point.

The Menlo Park company also claims these features will “improve conversations and be used to start open dialogues with the community.”

There’s no doubt that these features will improve conversations which take place on Facebook but, come on…this is clearly a move to persuade users to spend more time on the site.

Back when Facebook first launched in the early aughts, it was easy to waste hours and hours looking at Facebook profiles.

While it’s still pretty easy to spend way too much time using Facebook, we’ve simply become more aware of how much time we waste on the site.

Ah, but if we’re interacting with the site less, Facebook isn’t given as much information about us and therefore has less to sell the advertisers.

And if we’re spending less time on the site, who are the advertisers advertising to, anyway?

Yes, Facebookers, keep your eyes glued to the site. Stay logged in even when you’re not using the Web site. Leave strings and strings of comments. Facebook needs your information to fuel their ill-fated cruise ship to destinations unknown.

Just hope to all that is good you don’t loose power in the open sea.

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