March 21, 2013
Iron Maiden Brews A Beer
Beer is becoming a big thing here in the States. Craft breweries are popping up all over the place, as more people are deciding to give their taste buds a rest from the typical Big Three brews.
This is an American trend, though. In the UK, people have been proudly drinking local brews since before the States were only known as “The Colonies.”
It should come as no surprise, then, that an English rock band has partnered with an English brewery to create a special, patriotic brew named “Trooper.”
Named after the 1983 Iron Maiden tune about an English warrior, “Trooper” was the perfect name for the 4.8 percent ale, explains Maiden front man Bruce Dickinson.
In true Iron Maiden fashion, the label for this rock and roll ale from Robinsons Brewery will feature the iconic mascot for the band, a skinless demon-monster, affably named Eddie. For an extra patriotic kick, Eddie is wearing an English soldier’s red coat and aggressively brandishing the colors of the Union Jack.
It’s enough to make you want to put a kettle on and turn the telly to the BBC, and bob’s your uncle.
(My apologies, I clearly don’t understand anything about British idioms.)
The combination of beer and rock and roll feels perfectly natural, of course. Not only are rock and rollers often portrayed as copious drinkers, (because they often are copious drinkers,) but also the very nature of beer shares some of the same traits as rock music.
Both have a certain rebellious spirit about them, a sort of stubborn brilliance and a come-as-you-are nature, which can both welcome and disarm at the same time.
Additionally, when done well, both beer and rock and roll can look very easy and very accessible. It’s a part of their disarming nature.
The key point here, of course, is “when it’s done well.”
Anything done well isn’t easy, and according to Dickinson, (who clearly knows from a quality product) the Robinson’s brewers were quite particular when it signing this partnership.
“I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years,” said Dickinson in a press statement.
“Their magic has been to create the alchemical wedding of [flavor] and texture that is Trooper. I love it.”
The Robinson family are also quite proud to be a part of this collaboration, saying: “Not only do Iron Maiden genuinely enjoy a good pint of cask ale, but so do many of their fans – and they have an important part to play in our customer base. This partnership works for both of us.”
But this isn’t the first band/brewery collaboration…far from it.
This beer is a double IPA with a 7 percent alcoholic kick.
Just like a Mammoth, the Dry the River boys said they wanted their beer to be a departure from normal brews and one which can be saved and savored for years to come.
Though, I’ve never heard of anyone savoring a Mammoth.
Here in the States, iconic 90s rock band Pearl Jam has collaborated with the wonderfully eccentric Dogfish Head Brewery to create “Faithful Ale,” a beer meant to celebrate the 20th anniversary of the band’s debut album, “Ten.”
Faithful Ale features some lovely fruity notes from black currents and also sports 7 percent alcohol by volume.
Iron Maiden’s Trooper will be available in the UK this May, but it’s landing in the US is still uncertain.
Image Credit: Robinsons Brewery