May 8, 2014
LinkedIn And Evernote Exchange Business Cards
If you’re like me, you have a stack of business cards on your desk piled next to your monitor. My stack has cards I collected from people I met at the last tradeshow or two I went to, and probably should have followed up with these contacts, or at least made some contact such as connecting with them on LinkedIn. But, they sit in a pile because I’m just sure I’m going to need to contact someone in those stack of cards.
LinkedIn and Evernote have teamed up to help you do something with that stack of business cards. Each company is offering what it does well, and the benefit is huge. You can use Evernote on your phone to “scan” a business card. By scanning, I mean taking a photo of the business card. Evernote will snag all of the details — such as the person’s name, company, contact information — and then create a database. But wouldn’t it be better if you could have it compile the database with even more information, like the details from LinkedIn? Well, now you can.
The steps are outlined in a post on the Evernote blog. The database connects with LinkedIn to fill in information, and also lets you add notes – such as where you met the person or what contact you have had since then.
“Evernote can now automatically build a content-rich note around every business card you scan. With full contact information, a link to their current LinkedIn profile, and a photo, plus a section for notes, business cards become searchable contacts in Evernote,” wrote Andrew Sinkov from Evernote.
Evernote and LinkedIn are offering some premium services as their mark their deeper integration between the two companies. “Current Evernote users can connect their accounts with LinkedIn to get a complimentary year of business card scanning, normally a Premium feature, starting today,” wrote Sinkov.
A video from Evernote offers tips on scanning business cards. The tutorial suggests that you photograph dark-colored business cards on a light table surface; and light colored business cards on a dark colored surface. That makes it easier for Evernote to recognize the business card and get the details from it. There’s even a tip for glossy cards, which is to hold your phone at an angle so that the picture doesn’t pick up a lot of glare.
“Evernote instantly digitizes it and, through our integration with LinkedIn, the world’s largest network of professionals, creates a searchable note in your account with the most up-to-date, relevant information about your new contact. The scanning, optical recognition and LinkedIn searching happens automatically and mechanically; no human beings look at your business cards,” Sinkov wrote.
The Evernote Business Card Camera is a new feature available for iPhone and iPad. An Android version will be released soon. You can also use the business card scanning feature in Evernote for Mac and Evernote for Windows Desktop. With those versions you will need to use the ScanSnap Evernote Edition Scanner.
The new business card scanning feature will also help users migrate from CardMunch. LinkedIn is making it easy for CardMunch users to move to Evernote, presumably by providing a CardMunch migration tool.
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