July 20, 2013
Men And Women: Different Sexes, Different Opinions, Different Cars
In a marriage, both the husband and wife usually have a different opinion on just about everything that needs a decision, especially when it comes to the purchase of a car. Most men choose a vehicle by how much horsepower it has, how quick is it, how fast will it go, and how much will it tow or its payload. Whereas most women choose a vehicle by how much room is in the trunk, how family friendly it is, what is the fuel economy, and how easy it is to park. So, such a difference in opinions on the type of vehicle the family should buy could cause a little unrest in a marriage.
Truecar.com is a car research company that completed a survey of what cars men and women want.
The top five cars women want are:
Volvo S40, Nissan Rogue, Volkswagen EOS, Volkswagen Beetle, and the Hyundai Tucson.
The top five cars men want are:
Porsche 911, GMC Sierra, Ford F series truck, Chevrolet Corvette, and the Chevrolet Silverado.
However, there is help out there. According to Lois Vitt from the Institute for Socio-Financial Studies, the most important thing to do is for the couple to be clear on what each of their values are before any discussion of car buying begins. She said, “You cannot ignore your values, you cannot negotiate that away.”
Vitt also developed a quiz online to help a couple find their core values. Vitt worked with a couple where the husband wanted an off-road capable SUV and the wife wanted a hybrid. It was discovered that realistically the wife was conscious about the environment while the husband was adventurous.
The couple compromised and bought a Subaru Outback. It is not a hybrid or an SUV, but it possesses features that meet the values of both husband and wife. The Subaru is very fuel-efficient and although it is not a large vehicle like most SUVs, it is capable of off-road adventures.
By determining first what both people want in a vehicle, a compromise can be made and both can still get what they are looking for.
Another example comes from Michelle (who didn’t want her last name used), she needed to replace her old car and wanted one with lots of room, but a minivan was out of the question. Furthermore, she didn’t want to spend a lot of money. She said, “If we ever were to have a disagreement, it would be over cost because I always want the cheapest.”
Her husband told her that “not a lot of money” isn’t what it used to be. She ended up buying a Kia Sorento SUV for around $25,000. She said, “To me, it felt like a lot of money because the last time I bought a car, they cost a lot less.”
Most of the time when a compromise is made, the parties involved generally are satisfied with the choice. For instance, Michelle is happy with the purchase, because she has features in the vehicle she thought she would never want and it’s not a minivan.
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