November 14, 2012

Nexus 4 Sells Out

Google’s newest flagship handset sold out in the US and UK Google Play store on launch day.

The Nexus 4 is the latest unlocked phone from Google, selling for $299 for 8GB of storage and $349 for 16GB. There was no indication from Google when the devices would again be available.

The UK sellout was especially fast, as they were apparently gone in less than one hour.

Yet how could this be, given that so many reviewers slammed the Nexus 4 for the lack of LTE?

For many, LTE just isn’t part of the equation. While most tech reviewers are looking at a device they would use in Manhattan, much of the country is yet to get a full LTE rollout. International customers are mostly on networks not using LTE, so an unlocked phone at these prices is a steal. Most unlocked phones sell for $600 or more.

While we don’t have sales numbers, such demand bodes well for Google’s attempt to go around the carriers and take greater control of its devices. Apple is able to push the carriers with its weight given the popularity of the iPhone. Google will need to build the popularity of its Nexus line to do the same.

Google’s newest tablet, the Nexus 10, also sold well yesterday. The 32GB Nexus 10, which costs $499, is sold out. As of Wednesday morning the 16GB Nexus 10 was still available.

Image Credit: Google Play

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