Nvidia’s GTX 760: Your Dream Come True?
July 6, 2013

Nvidia’s GTX 760: Your Dream Come True?

The fight for GPU dominance is being waged as the year continues to move on and AMD is losing their crown. Nvidia’s GTX Titan, as well as the other 600-series graphics cards, is claiming the top spots on Internet benchmark sites. While AMD might have their business well-rounded with amazing game support for their 7900 series graphics cards, Nvidia is keeping a tight lid on performance and voltage use. However, their new GTX 760 is sure to be a game changer; a new way to see Nvidia as a company, and not just a corporation.

To begin, the 760 isn’t as exciting of a release as you’d hoped for. There’s no staggeringly-high level of performance output in comparison to the GTX 680 or the 780. Nvidia’s reveal of the 780 ensures that PC enthusiasts can enjoy the wonders of the GTX Titan for roughly $400 less than the latter, but the 760 is much closer when held next to the GTX 660i. It’s been years since that GPU was released to gamers, and the card itself is still on the mid to high end GPU charts for most benchmarks; but the 760 offers a few goodies to validate the price.

The price, which I’ll get to in a second, is the single most important aspect of the 760. At $249, you can outfit your rig to push a 7 percent raw performance increase from the 600i, but with more memory bandwidth and a lot better pricing to balance performance and cost. Likewise, the 760 is one of the best mid-range GPUs that Nvidia has announced so far. Because of its relatively cheap price, gamers not looking to bring down a third world country can still get some impressive power without sacrificing an arm and a leg.

To gauge the perspective meter here, AMD’s 7950 is pushing miles ahead of the 760 with more focus on price to directly combat the middle class need to be cheap and still powerful. While I often think that AMD is an underdog worthy of their shot at the big leagues, Nvidia has missed out on the central point here in the next generation console race, which is seeing AMDs processors outfitting both the Xbox One and the PS4.

We’re currently seeing Nvidia attempt to take this fight by the horns and wiggle it around a bit to get their circumstances more properly aligned. At the moment, those circumstances mostly involve giving the PC players-pretty much the only demographic still holding on to them-the chance to properly latch on to a great budget GPU company that still cares about giving gamers the absolute best in computer hardware. I’ve no doubt in my mind that this is the right move for Nvidia to take in their fight with AMD, but whether or not its successful remains to be seen coming months.

Of course, this war wouldn’t be proper without a ridiculous approval of even stronger graphics cards promised to release later this year, so AMD is planning on releasing their Volcanic Islands GPU series later this year.

There. I said it.

More updates on Nvidia’s conquests will be reported when they’ve presented themselves. Until then, I’d love to hear if you plan on picking up the GTX 760 with your hard earned money. Are you switching to Nvidia’s boat this coming generation or will you be keeping it classy with AMD’s powerhouse of GPUs?

Image Credit: Nvidia

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