path not facebook
November 2, 2012

Path Comes To iPad

In many ways, Path is the anti-Facebook.

For the uninitiated, Path is a social network on a much smaller scale. Facebook has become a sort of digital second home, where anyone on the Internet (security settings aside) can get to know you. Those security settings often complicate the matter as Facebook makes these toggles and switches difficult to find.

Of course, if the purpose of social media is to share, it’s not always comfortable to do so knowing so many people will be privy to these private details.

Enter Path, the social network made for those who want to share within a smaller circle.
Path made waves when it launched its 2.0 iPhone app as a beautifully designed and innovative social service.

Path has earned itself some 3 million users and, like many others, these Path for iPhone users also own iPads.

Today, Path has finally created an iPad app for their users, giving them more screen real estate to share with and a new way to view their daily pictures.

“As you’ve come to expect from Path, Path for iPad is beautifully and purposely designed,” said a spokesperson for Path in an email to Venture Beat.

The larger iPad screen allows for different viewing options in both portrait and landscape modes.
It’s that landscape mode which is getting all the attention across the blogs today.

Path’s iPhone app only works in straight up and down portrait mode.  Those iPad toting (and new iPad mini) Path users will be able to turn their devices on their sides and see a brand new layout.

Path CEO Dave Morin is calling this new mode “Life in Landscape,” and displays key photos and other media from the day in a wonderfully organized grid. In Life in Landscape, users can revisit every day they’ve been on Path. Each new page displays the highlights of a different day, summarizing what occurred on each individual day.

Path for iPhone users have been able to share which movies and music they’re currently enjoying for a while. With Path for iPad, users can share more information than just a title and a cover. For instance, users who tap on a movie one of their friends has shared can see more information about that movie, such as the actors, year of release, etc.

Users can also tap on a song their friends may have shared to listen to it in the app (just as in the iPhone app) but can also view associated artwork of the song.

Path users have been waiting anxiously for this new iPad app for some time now. Speaking at MobileBeat 2012, Dave Morin said the company has learned that users really only use one screen. It’s a simple approach to designing an interface, but one that takes up a lot of time.

“True simplicity takes a lot of time. And in mobile that’s especially true,” said Morin, speaking to Michael Copeland, senior editor at Wired.

The simplicity of design of Path 2.0 for iPhone was a major selling point for many users, and it’s likely the company was willing to take as much time as they needed to get similar results from Path for iPad.

Image Credit: Path

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