April 11, 2013
The Arrival Of Warner Archive Instant
Netflix and their competition (those present and on the horizon) are all in a heated world entertainment war for the latest and greatest in the realm of film and TV shows. The smoke of the battleground is ripe with the unmistakable scents of greed, negotiations and money. The fight for the new school is an uphill battle with tons of competitors, so you can imagine how hard it is to even get in on this fight.
In a bold business move, Warner Brothers has decided not to take part in this battle royale for the new school, but to claim a huge stake in becoming the king of the hill in the fight for the old school.
For just ten bucks USD a month, any user can stream the vast, entire catalog from a new service called Warner Archive Instant.
The service lets members stream classic content from classic studios such as Warner Bros., MGM, Allied Artists and RKO. When they say classic content, they really mean it. We’re talking shows and films from the 1920’s all the way up to the 1990’s, so that’s roughly seven decades of entertainment including “rare, hard-to-find” content that Warner Bros. is boasting about.
I’m guessing that more content will trickle down onto the service in the future as the service only streams roughly 122 films and TV shows at launch. In addition, the service can only be viewed on the official website and is compatible with Roku. To rub a little more salt in the wounds, the subscriber will only be able to view HD content on that little black Roku box. I am hoping (and praying) that Warner Brothers is behind the curtain working on getting this service on smart TV’s, smartphones, tablets and home gaming consoles in order to expand the audience because things are looking pretty bleak right now as far as a future for this service.
To be brutally honest, I think this is a neat idea and a definite curve ball in a world that always races for the new. In fact, this service celebrates the past. But with a lack of compatibility with nearly every device the mass public comes in contact with in this day and age, and at a higher price than most of the competition to boot, I don’t know the direction that Warner Brothers is trying to go in.
With all of that being said, I have high hopes for Warner Brothers new project. It has all the makings of a major investment from a minute amount of capital. Maybe time will improve this service (heck, time built this service), and maybe by following steps of capability, this product may have a chance on an ever expanding and constantly changing landscape of the battleground that is On-Demand entertainment.
But another thing that will change the game (for me, at least) is the westerns. Yep, I do love a good western flick.
Anyway, I’m sure WB will figure out the formula to all of this. Maybe we’ll all be grabbing a bag of popcorn and catching a daily dose of nostalgia sometime in the future.