July 10, 2013
The Avengers Vs. Justice League: Cinematic Dominance
I know, I know; it doesn’t matter which one you like. They’re both slated to make a killing at the box office for the next few years as comic book fans come back to see their childhood super heroes reimagined on the big screen.
I don’t care.
Competition and rivalry breeds some of the best products for us, the consumers. You can call it a very passive perspective of aggression on the film industry. I love movies! Both good and bad films always find their way on my computer monitor sooner or later. And what I love the most about them is that no matter how terrible we may perceive them to be, they have some form of success. We’re often restricted to only seeing the monetary in filmmaking; millions upon millions of box office tickets and making back your invested budget is imperative for a studio to be successful. In today’s cinema however, making a 200 percent profit is the only way to ensure absolute success.
No one truly takes risks the way they used to, particularly in contrast to American film in the late nineties. Indie and AAA projects such as Fight Club and the Blair Witch Project proved to big movie execs that we the people can also produce a great product, for dirt cheap if nothing at all.
But the higher ups in the industry? The big boys in their turtleneck sweaters and adorable smart cars? These guys fear failure, and absolutely loathe the possibility of losing out on an investment simply because their film’s target demographic doesn’t supply the budget of a project. And because of all of this, the industry works in successive eras.
You saw this in the 70’s when the cultural revolution of zombie flicks flooded American theaters, and with them mountains of subject material on special effects and very realistic makeup artistry. Before then, most filmmakers accounted the origin stories of these zombie films to religious entities, stolen relics or even rituals gone awry. What can we say about those flicks in comparison to World War Z? The concept is the same, but the zombies are entirely different. Sadly, that’s not much innovation across a 40 year period; so, we look at all of the genres of media available to be turned into a two hour long film.
And now we have the comic books. These wonderful thin-papered pieces of gold are the foundation for many doctors, lawyers, and football players that keep the gears of American society roaring. We’ve all heard the adventures of Superman and his quest to find acceptance in a world so completely inferior to him that he has to pretend that handcuffs can restrain him (just so they’re comfortable). What we haven’t seen are the countless hours of grieving and sulking that Peter Parker endured after his uncle’s death.
Nor have we seen the gruesome adventures of Bruce Wayne in his first year of being Batman (news flash, it’s brutal).
So, years ago, we were not surprised at all to see Marvel producing remakes and new coming projects for The Avengers. At first it was just a coincidence, but we eventually caught on to the plan here when after credits scenes of these movies became the norm.
“Dude! Don’t leave the theater yet, there’s supposed to be a deleted scene at the end”, Sterling would always tell me. We already paid ten bucks to see this thing, now you’re telling me I have to miss the first ten minutes of Game of Thrones?
Who the hell do they think they are?
The Avengers was a treat for super hero buffs, but what I hadn’t realized was that there was one rival for Marvel to combat in cinema, The Justice League.
What do I think of The Justice League’s intentions to pull an Avengers? Find out in a future blog post, but first let me know what you think in the comments below!
Image Credit: Marvel LLC