January 22, 2013

The iPhone Math Rumor Is Really, Really Dumb, For Real

The latest iPhone rumors from China are just plain stupid.

That’s right, I said it.

In the name of clarification (and in order to meet my editor’s word count) I’ll unpack that statement.

In case you haven’t heard, The China Times is claiming that Apple will release 3, count ‘em, 3 new iPhones in 2013. The first two will assumedly be unveiled in the same event, but only one of these phones makes sense. According to this report, Apple will release the iPhone 5S this summer alongside the brand new “iPhone Math.”

If the name alone didn’t cause you to stop in your tracks, just wait.

The “iPhone Math” (because that’s a name Apple would pick) is said to be 4.8-inch device, likely with its eye towards Samsung’s grain-fed Note II. Not much else is said about these two phones, other than their names, size, and camera size—8 megapixels.

Let’s pause for a second to catch our breath. There’s already so much here…

According to this report, Apple will release 2 new phones this summer. This move would be significant for 2 reasons: First, Apple would be returning to the original release cycle and breaking from their recent fall schedule.

Secondly, this would be the first time Apple has ever released 2 new iPhones at once. They’ve got no problem announcing a new one and slashing the price on the previous model, but they’ve never released 2 at once. Furthermore, releasing 2 new phones in June would mean Apple had released a total of 3 new iPhones in the span of 12 months.

This is entirely Un-Apple like.

But wait, there’s more!

These reports claim a third device will arrive in 2013 just in time for the holiday shopping season. All that’s said of this iPhone is that it will boast a 12-megapixel camera.

It can be argued that Apple released the iPhone 5 just in time for the holidays. If you accept this, then this rumor essentially claims Apple could release 4 new iPhones— totally new iPhones— in 12 month’s time. And you thought they were crazy for releasing 2 new iPads in a matter of 8 months, a move which pundits are still debating.

Interestingly, these rumors don’t make any mention of that cheap iPhone that analysts and industry insiders have so much wood over. Depending on your thinking, this omission could further reduce the validity of the entire rumor or act as proof that such cheap phone plans have been scrapped.

(Me? I don’t buy the whole “cheap iPhone” rumor, but you can read more about that here.)

The “iPhone Math” moniker can be easily dismissed as poor translation, and that makes sense. It’s easy to misinterpret words, but it’s impossible to do the same to numbers.

There’s no misunderstanding “4.8-inches” and I’d be willing to bet sums of money incompatible with my income that Apple will never release a 4.8-inch iPhone.

I’d also be willing to bet similar sums that such a device exists somewhere within Apple’s storehouses. You don’t get to be as wildly successful as Apple has become on dumb luck. They’ve worked hard for it, and part of this effort includes trying things out. When they claimed they only increased the size of the iPhone 5 because it was a natural progression in size, they meant it. Given what we know about Apple’s R&D process, Apple will spend many sleepless nights at a dining room table before they release a product they can truly be proud of. As such, it’s entirely possible Apple has built a 4.8-inch iPhone prototype. They may have even built it when they caught wind Samsung was building the same thing.

Industry insiders may catch wind of such prototypes and incorrectly report them as Apple’s future plans.

But to claim that this device not only exists but will also arrive as soon as June?

That’s just stupid.

Image Credit:

Facebook Twitter Pinterest Plusone Digg Reddit Stumbleupon Email