June 25, 2013
Twinkies To Return to Store Shelves Next Month
When Hostess Brands filed a motion in the United States Bankruptcy Court last year and sought permission to close its business and sell all assets, many expected that it would mean the end of all its products. This included Wonder Bread and even Twinkies.
It looked like it would take more than Twinkie the Kid, the snack food’s official mascot, to step in and save the day. For a while it looked like Twinkies, which actually debuted prior to World War II and featured a banana cream flavor before the switch was made to the vanilla cream, would be a thing of the past.
Those who feared that their favorite snack cake was never to be made again stockpiled them. However, despite the rumors that the Twinkies don’t go bad, this isn’t exactly true. Not only will Twinkies decompose like any other food, purists agree the fresh ones are the best. Fact checking website Snopes noted that Twinkies, like most snack foods, only have a shelf life of about 25 days.
Those on Twinkie rations can soon get the fresh stuff, and junk food junkies can rejoice.
This week, CNN reported that Daren Metropoulos, principal of Metropoulos & Company, would step in and save the day. This is one of two companies that bought the rights to Twinkies, as well as other snack food favorites from the now defunct Hostess Brands.
The 82-year old business shut its doors following a strike by the Bakery Workers union last November, taking 18,500 jobs with it.
Hostess Brands, LLC was purchased this spring for $410 million by private equity groups Apollo Global Management and Metropouos & Co. In addition, this group bought up five of the closed bakeries and in total it will mean about 1,800 employees will be able to return to work at the Empora, Kansas plant.
For those with a sugar tooth it also means one of the most beloved snack cakes will live on again. The price will even stay the same as it was last fall when Hostess shut down its operations. Consumers can expect to pay $3.99 for a box of 10, and the packaging will even look similar, but feature the tag line, “The sweetest comeback in the history of ever.”
The new company will reportedly sell all of the Hostess and Dolly Madison branded snack products, including CupCakes, Donettes, Zingers, Ho Hos, Dings Dongs and even fruit pies and mini muffins. However, CNN noted that some products, including Sno Balls, will take a bit longer to reach shelves, but those favorite favorites will arrive eventually.
This is still the end of Hostess as we know it, and Wonder Bread and Drake’s snack cakes will be produced by rival companies, with McKee Foods looking to buy the Drake’s brands that include Ring Dings, Yodels and Devil Dogs. Details on where those are, and when they will return, have yet to be announced.
Production of the new batch of Twinkies will reportedly begin on June 23 and will be back on shelves by July 15.
Image Credit: Hostess Brands