September 8, 2013
Xbox One Arrives On 50th Anniversary Of Kennedy Assassination
What is in a day? November 22 is like any other day of the year, but not exactly. It is the day that President John F. Kennedy was assassinated in Dallas in 1963. That means this November 22 will be the 50th anniversary of the assassination.
It isn’t exactly a day for celebration, but it will certainly lead much of the news. It is hard to imagine that the nightly news on the ABC, CBS or NBC will lead with anything but “it was 50 years ago in Dallas.”
And yet, this year it will be the launch day for Microsoft’s Xbox One video game console, which will arrive in retail in 13 markets worldwide.
The choice of day is notable in that Microsoft had previously launched its Xbox 360 console in the United States and Canada on November 22 back in 2005. Perhaps no one at Microsoft noted that this was landing on what is going to be a landmark day.
It isn’t likely this will hurt sales, but it could affect the news coverage.
“That is more rune’s casting than anything,” said independent game and social media analyst Billy Pidgeon. “To the people who this launch matters they might not know Kennedy, and as far as how the console sells this isn’t going to be an issue.”
It is thus unlikely that “the Kennedy assassination anniversary will blot out Xbox One coverage in the sense that the former is a general news story that will certainly make the overall headlines while the Xbox One launch is much more likely to lead the entertainment news sections,” added IDC’s Research Manager for Gaming Lewis Ward.
Of course, when you think about it, something terrible probably happened on every day of the year. That said, no one is going to launch a product on 9/11 or December 7 for the foreseeable future. Terrible things that are fresh in the memory stand out for a long time.
This will, of course, fade in time. But the 50th anniversary of such an event is a notable one, and perhaps Microsoft should have taken that into consideration.
However, the next day, November 23, could also be a day where the Xbox One news might play second fiddle. That is the 50th anniversary of debut of the hit BBC science fiction series Doctor Who. While that likely might just be a blip on the radar in the United States, the U.K. has had waves of Doctor Who Mania and the BBC has announced plans for a worldwide TV event that night with a special edition of the series.
“This is more of a geek news thing,” Pidgeon told redOrbit. “That might even extend any cache this has. ‘Doctor Who is 50 and Xbox is going strong.’ More of a positive than negative, at least in the United States.”
Still, if Microsoft is looking to generate buzz these two events could cause a lot of noise that week.
And for the record, I’d love to point out for most companies to avoid any news next June 28. That will be the 100th anniversary of the assassination of Arch Duke Franz Ferdinand of Austra-Hungary in Sarajevo, and that catalyst was the lead to the start of the World War I. Chances are that will also lead the news on that day.
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