December 4, 2012
Yahoo Year In Review
It’s been an interesting year for Yahoo. In the late spring months, some of Yahoo’s investors began to look into the education background of the new CEO, (himself a recent replacement of only a few months) and found a few discrepancies. A few letters were sent and harsh words were exchanged, but in the end, Scott Thompson stepped down as CEO, along with several members of the board. In July, the largely revamped board hired on an ex-Google employee, Marissa Mayer to head the company as CEO.
This shakeup, along with any other announcement Mayer has made since, large or small, has made many headlines this year.
Yet, no matter how large a story this may have been, it wasn’t large enough to make it to Yahoo’s Top 500 searches list.
Yahoo released a similar list last year, announcing the most popular searches in 30 categories. This year, Yahoo is turning the mirror on its users once more, revealing the top 10 searches in 50 categories. As anyone who’s spent any amount of time on the Internet this year might expect, certain worldwide events have clearly topped the list.
The American presidential elections between President Barak Obama, Mitt Romney and a small cast of others handily earned top ranks in the list. The 2012 Summer Olympics in London also topped the charts, as did the landing of NASA’s Mars Rover.
In other international news, the recent attacks and fighting in Libya have been most often searched, according to Yahoo.
Yahoo is also calling Apple’s iPhone 5 the “Top Obsession” in the list, but also pointed out the Great Maps Debacle which shortly followed the American release of Apple’s newest smartphone.
The iPhone 5 also came in at number 2 in the “Top Searches” category, just behind the American presidential elections. Women were very well represented in this Top Searches category, taking up 6 spots in the top 10. Kim Kardashian and Kate Upton were the third and fourth most searched terms according to Yahoo, with Kate Middleton, Whitney Houston, Lindsey Lohan and Jennifer Lopez filling out the rest of the set.
The four Americans killed in a September 11th rocket attack in Libya scored number 6 in the International Affairs category, according to Yahoo.
Jason Russel’s 30-minute documentary about Ugandan’s guerrilla leader Joseph Kony earned number one in this International Affairs list, while another controversial video, “The Innocence of Muslims” came in at number 4. Punk band Pussy Riot, North Korea, and Julian Assange also rounded out the list.
2012 was also a big year for space news, with the Mars Rover coming in as the most searched topic in the Wonders in Space category.
NASA earned scored at number 2, with the transport of the retired shuttles and the death of Neil Armstrong also making the list. The Red Bull Space Jump came in at number 5, while the privately funded SpaceX mission to the International Space Station came in at number 8.
The Top Obsessions list is perhaps most telling about our behaviors and attitudes. While the iPhone 5 earned the number one spot in this category, it also shares some space with literary best sellers “The Hunger Games” and “50 Shades of Grey.”
Pop stars One Direction, Carly Rae Jepsen and Psy have also made this obsessive top 10 list, along with that most disturbing of reality TV sensations, Honey Boo Boo.
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